Why Fearless Creativity Is the Key to Real Growth | Brandi Hofer

Brandi Hofer is a talented Canadian artist, muralist, educator, mother, and podcaster with over 20 years of experience. In this interview, Brandi shares how her art, deeply rooted in expressionism, serves as a haven for her to connect with her emotions and the world around her. She opens up about the power of portraiture, how travel has shaped her creativity, and how she sees challenges as opportunities for growth. Brandi’s art is not just about the final product, but about the process of discovery, resilience, and connection with others.

Brandi Hofer is an artist, muralist, author, and educator. Hofer is known for being a successful collected Canadian Artist, exhibiting internationally and across North America. In 2021 she was featured by Create Magazine in their article 28 Contemporary Artists You Need To Know About. Her podcast Colour Me Happy! Has garnered attention as one of the best art podcasts to binge this season by Create Magazine! She will head to New York in September 2022 with PXP Contemporary Gallery to the Affordable Art Fair.

Hofer has just announced her largest project to date: a 130x20ft mural to be installed in July 2023, in partnership with Lloydminster Region Health Foundation and Yellow Finch Images. The mural will be titled “Choose Love and Join Hands in Truth and Reconciliation.”

Hofer’s first book Colour Me Happy! See your everyday ordinary as extraordinary has been released! She recently founded an Art Academy partnering with LPSD Lloydminster for students in her local public school district. Aiding in the creative learning in her community. Her artwork has been featured on national television and can be found in international publications and Saatchi Gallery numerous times. She has experience in creating custom artwork for designers and translates her artwork into large-scale murals. Some of her collectors include Jillian Harris, Sarah Baeumler, Andrew Salgado, Jann Arden, and Sarah Nicole Landry (thebbirdspapaya).

Hofer has attended creative residencies at Red Deer College, Toronto Island, the Marnay Art Centre outside of Paris France, and in Montreal, Quebec. Her work has appeared in HGTV’s House of Bryan as well as Island of Brian and was featured in a General Motors commercial. Most recently she and her family at their in-home art studio for an international commercial for Walmart. She continues to inspire and share in her journey with the world through many creative mediums. Brandi Hofer’s studio where she works and creates with her children is located in the quiet Canadian prairies.

1. How would you describe your art style and what inspired you to become an artist?

My art style is deeply rooted in expressionism. It’s all about channeling emotions, embracing happy accidents, and learning through the process. I’m drawn to the rawness and vulnerability of people, which is why portraiture is at the heart of my work. Art has always been my way of coming back to myself—a safe haven, a source of power, and the way I find meaning in existence. It’s where I feel most alive and connected.

My thought process revolves around color, composition and the process of making the art. Art making for me is dependent upon the immediacy of the moment. Female portraits have been the focus of my artistic practice for several years.

Brandi Hofer

2. Can you tell us about a particular piece of art that holds special meaning for you?

Each piece I create holds a special meaning because it captures a moment in time—a reflection of who I was, what we were experiencing as a family, and what brought me meaning at that point in life. My art is like a visual diary, with every collection representing pivotal moments and emotional milestones. They’re all precious to me, each one telling its own unique story.

3. Can you describe a memorable experience or project that significantly impacted your career?

A pivotal moment in my career was in 2011 when I spent a month participating in another artist’s project in Montreal, followed by two months exploring France and Italy. It was a time of immense growth—embracing independence, freedom, and self-reliance while navigating challenges that stretched me personally and creatively. I was excited yet terrified, but I did it anyway. With a less-than-reliable cell phone, I had to figure out a lot of sticky situations on my own, which taught me how resourceful and strong I truly am. Beyond art, I discovered the magic of travel, the joy of incredible food, and a deep passion for adventure—experiences that continue to inspire my work and life today.

4. What challenges have you faced as an artist, and how did you overcome them?

As an artist, challenges are a constant—they’re part of the human experience. What matters is how we face them, grow from them, and transform into the best versions of ourselves. It’s about stepping out of victimhood and making intentional choices every day that build toward your big picture. I see challenges as lessons, guiding me through the seasons of life and strengthening me along the way. At the heart of it all is creativity—a grounding force that reminds me I’m here for a reason. It’s about recognizing the power in that and choosing to use it to create something meaningful while empowering others to do the same.

My art is like a visual diary, with every collection representing pivotal moments and emotional milestones. They’re all precious to me, each one telling its own unique story.

Brandi Hofer

5. How do you approach collaboration with other artists or creatives?

I approach collaboration with my whole heart because there’s so much power in it. Working together with other creatives is a way to grow, expand, and bring fresh perspectives to your work. I’m always open to new ideas and teaming up—after all, we’re not in this alone, and there’s incredible strength in numbers. Collaborating often leads to finding your fast, fierce friends who inspire and push you to new heights.

Brandi Hofer’s art is a reflection of her life—a visual diary capturing personal milestones and emotional growth. Her work is about more than just creating beautiful portraits; it’s a tool for self-discovery, expression, and empowerment. Through her experiences in travel, teaching, and collaboration, Brandi continues to inspire others to tap into their own creativity and face life’s challenges with courage and passion. To learn more about Brandi, visit the links below.