In Conversation With Zurich Artist Sara De Pasquale on Her Creative Journey

Sara De Pasquale is an interdisciplinary visual artist based in Zurich who blends her day job as a creative director with her passion for art. In this interview, Sara talks about her creative journey, from photography to ceramics and mixed media, and how her diverse cultural background inspires her work. Sara opens up about how she tackles creative blocks, the role of experimentation in her art, and how her pieces focus on themes like love and empowerment. She also shares how she deals with creative blocks, finds inspiration, and experiments with different materials.

Sara De Pasquale is a Swiss interdisciplinary visual artist whose work bridges the diverse cultural influences of Zurich, London, Liverpool, and Southern Italy. Balancing her role as a creative director at a global insurance firm, she infuses her professional acumen with her deep-seated passion for art. Sara’s journey began in 1995, evolving from initial explorations in analog photography to her current focus on ceramics and mixed media. Her art serves as a personal narrative of self-discovery and transformation, and she is committed to creating pieces that enhance the well-being of their viewers and collectors. Beyond her studio, Sara is a dedicated mother, a lover of dogs, and an enthusiastic lipstick collector, all of which color her vibrant and eclectic life in Zurich.

Her work is a fusion of personal experiences and cultural narratives, aiming to evoke emotional responses and foster connections among viewers. She strives to create visually engaging pieces that resonate on a deeper, more personal level. Her practice spans various mediums, including photography, ceramics, and mixed media, allowing them to explore and express complex themes.

The recent Exquifusion series exemplifies this approach by merging love, diversity, and empowerment themes into delicate yet powerful figurines. This work reflects a belief in the beauty of vulnerability and the importance of self-expression. Currently, She is exploring the Silverliscious project, inspired by experiences with visual distortions due to migraines. This project delves into the interplay of color and light, pushing the boundaries of their creative practice.

She addresses pressing political and cultural issues through her art, advocating for body positivity, LGBTQ+ rights, and women’s empowerment. Her goal is to create a lasting impact, encouraging viewers to see the world through a lens of empathy and understanding. Each piece she creates is a testament to strength, resilience, and timeless elegance, inviting audiences to join in on a journey of artistic and personal exploration.

1. Can you tell us a little about yourself and your background?

I am a Swiss interdisciplinary visual artist based in Zurich. As a creative director at an international insurance company, I navigate the corporate landscape daily. Despite my professional commitments, my true passion lies in my creative pursuits, seamlessly blending work with art. Art has always been a source of inspiration, empowering my expression.

My art is a fusion of personal experiences and cultural narratives, aiming to evoke emotional responses and foster connections among viewers. I strive to create pieces that not only engage visually but also resonate on a deeper, more personal level.

Sara De Pasquale

2. What inspired you to become an artist?

My journey as an artist began in ’95 with analog photography and black and white collages. Over time, I evolved to explore chemicals, colors, and production techniques. My inspiration to become an artist comes from my desire to express my true self. Art provides a channel for my thoughts and passions, allowing me to communicate deeply personal and universal themes.

3. Where do you find inspiration for your artwork?

My inspiration comes from various sources, including my cultural background, my partner, my children, and my friends. I am profoundly influenced by the wonders of nature, often drawing inspiration from anything that captures my attention. Additionally, I find inspiration in the works of other artists, whom I see as companions on this creative journey, as great minds think alike.

4. How do you handle creative blocks or periods of low inspiration?

As an artist, I believe you cannot force creativity. It flows when it flows. During periods of low inspiration, I try to be patient and give myself time to recharge. I immerse myself in activities that stimulate my mind and senses, trusting that inspiration will return when the time is right.

5. What role does experimentation play in your art practice?

Experimentation is central to my art practice. I often engage in trial and error, embracing failures as opportunities to learn and grow. My credo is to be bold and try again if something doesn’t work. If a technique feels easy, it’s likely the right path; if not, I seek new methods. The courage to explore and innovate is essential in finding new ways to express my vision.

My goal is to create a lasting impact, encouraging viewers to see the world through a lens of empathy and understanding.

Sara De Pasquale

Sara De Pasquale’s art beautifully mixes her personal experiences with cultural influences. Balancing a busy professional life with her passion for creativity, Sara shows how art can be a powerful way to express and explore who we are. Her insights into her artistic process highlight the importance of self-expression and staying open to new ideas. To learn more about Sara, click on the links below.