Tag: art business tips

If you have ever sat staring at a blank invoice, second-guessing every number you typed, you are not alone. Pricing your art feels scary because it forces you to put a number on something deeply personal. Unlike selling a shirt or a coffee mug, your art carries your time, your ideas, and a piece of your identity. That makes the process of deciding “what it’s worth” feel almost like deciding “what you’re worth.” It is a heavy emotional lift, which is why many artists either avoid it or undercut themselves. But…

Why Every Portfolio Isn’t for Everyone Let’s start with a truth many artists overlook: your portfolio isn’t a one-size-fits-all situation. It’s tempting to create a single file with your favorite works and use it for every opportunity, but here’s the problem: what appeals to a gallery may not speak to a school admissions panel, and what collectors love might not be the same as what a curator is looking for. Different audiences have different needs, priorities, and expectations. Understanding who will view your portfolio can drastically change how your work is…