Tag: art marketing

They say not every door is meant to be knocked on, and that’s especially true in the art world. The gallery system can look like a ladder, but it’s more like a network of rooms ,  each with its own energy, audience, and expectations. Knowing which one to step into at your current stage isn’t just strategy, it’s self-awareness. Many artists waste years chasing galleries that don’t align with where they are yet. They send portfolios to top-tier spaces that only work with established names, or they settle for venues that…

Portfolios don’t speak the same language for everyone. What grabs a curator’s attention might barely register with a collector, and galleries are often looking for something entirely different. Treating every audience the same usually means your work doesn’t land as well as it could, and opportunities slip through the cracks. Different people notice different things. Collectors want to see growth, potential, and whether your work could become a meaningful addition to their collection. Curators are scanning for cohesion, concept, and whether your pieces fit into a larger conversation. Galleries are sizing…

You know the saying, “Failing to plan is planning to fail”? That could not be truer for your studio updates. Without a clear plan, posts, emails, and social media updates become scattered, reactive, and easily forgotten. Your audience might miss your work, your sales announcements, or your creative milestones simply because they never know when to expect them. An editorial calendar is like a roadmap for your studio. It gives structure to your updates, ensuring that every message lands at the right time and with the right impact. It transforms random…

They say your work should speak for itself, but in reality, the words that accompany it often decide who actually listens. The exhibition text, that small paragraph on the wall, the label beside your piece, or the short description on a gallery website, carries far more weight than most artists imagine. It doesn’t just explain your work, it shapes how people approach it. Before a viewer has even looked long enough to feel something, those few lines have already told them how to see. Think about it, two artists might create…

You know that feeling when you split a bill with friends and somehow end up paying way more than what you ordered? That’s how a lot of artists feel when they first see a gallery’s commission rate. Fifty percent ,  sometimes more ,  can sound like daylight robbery when you’re the one who spent months creating the work. But that number isn’t random, and understanding where it comes from changes everything about how you approach it. Gallery commissions are less about greed and more about systems. Rent, staff, marketing, shipping, openings…

You’ve just opened your inbox to find that message every artist secretly hopes for. A brand wants to collaborate. Maybe it’s a local clothing label that loves your paintings, or a lifestyle company that wants your designs on their next campaign. Your heart skips a beat, your mind races ahead to all the visibility, the validation, maybe even the paycheck. But somewhere between the excitement and the reply button, a quiet question starts to creep in ,  what exactly am I agreeing to? For most artists, brand collaborations sound like the…

At some point in your art journey, your work finally leaves the studio. Maybe it’s wrapped up for a show, maybe it’s headed to a collector who found you online, or maybe it’s just your first sale ever. It feels good, right? But here’s the part most artists don’t really think about ,  that sale is just the beginning of your artwork’s story. What happens next, who resells it, and how its price changes over time, that’s where the art world starts to get interesting. There are basically two worlds your…

Ever heard the saying “Your art speaks for itself”? It sounds nice, but anyone who’s tried to get their work seen knows that words matter too. The way you describe your process, the stories you tell, even the short lines on your website, they all help people understand what they’re looking at. Writing quietly shapes how your art moves through the world, whether you notice it or not. Most artists treat writing like a chore at first, something you do because the application asks for it. But after a while, it…

At small shows, you can always spot the collectors. They move slowly, eyes lingering, heads tilting just slightly. They’re not rushing toward a sale, they’re trying to understand. They’ll glance from the painting to the artist, then back again, as if looking for a quiet match between what’s seen and what’s felt. Before they buy anything, they want to sense that the person behind the work is real, steady, and creating from somewhere honest. For women artists still finding their place, that kind of presence matters more than people realize. Collectors…

You ever notice how sometimes you spend an hour crafting the perfect Instagram post ,  picking just the right filter, writing a caption that feels casual but deep, tagging every possible account ,  and then… 74 likes. No new inquiries. No new collectors. Just a few fire emojis from other artists who also know the grind. It’s not that your art isn’t strong. It’s that the platform isn’t designed to hold it. Instagram is built to keep people scrolling, not stopping. And your work? It deserves a place where people actually…