Tag: art marketing
When you think about gallery representation, it often feels like a far-off dream: openings, collectors, exhibitions, but how do you get there? The secret is a portfolio that functions as more than images, it’s your ambassador, your visual resume, and your invitation. Artists across the community share that representation often hinges on what they present before they walk into a gallery. A truly thoughtful portfolio signals clarity, reliability, and readiness. It shows you can think beyond creating work, you can present it professionally and strategically. This article translates first-hand artist experiences…
Your Portfolio Isn’t Just for One Kind of Viewer Your art portfolio is more than a digital flipbook of pretty things. It’s your handshake, your voice, your invitation into a world only you can build. But here’s the curveball, every person who stumbles across your work sees it with different eyes. A gallery owner might zero in on technique, a buyer might search for connection, and a fellow artist might look for experimentation. How do you cater to all these minds without losing your own artistic soul? That’s the tricky part.…
Let’s Talk About That “C” Word Every Artist Hears You know that word you keep seeing pop up in artist tips and portfolio checklists? Yep, it’s “consistency.” And honestly, it sounds so dull on the surface. Like something you’d associate with a gym schedule or a skincare routine. But here’s the secret: consistency in your art portfolio isn’t about repetition or locking yourself into one style forever. It’s about telling a cohesive story that makes curators, collectors, and collaborators pause. If you’ve ever scrolled through your own work and felt like…
We’re All Browsing on Our Phones Whether we’re curled up on the couch, waiting in line at the grocery store, or sneakily checking our phones in meetings, mobile browsing has taken over. Your future client, gallery owner, or fellow artist is probably discovering your work while scrolling between emails or during their commute. If your portfolio isn’t mobile-optimized, you’re missing the moment when curiosity turns into connection. A sleek website that looks incredible on a desktop but falls apart on a phone is like a beautifully painted canvas crammed into a…
Updating your art portfolio regularly sounds like something only superhumans do… or people who somehow enjoy spreadsheets. But for the rest of us (who maybe have 37 unfinished paintings, two open calls bookmarked, and no idea what year our artist bio was last updated), it can feel like a lot. So, what if we made it… not stressful? What if your portfolio timeline felt more like a cozy studio ritual than a looming admin task? This guide isn’t about turning you into a marketing robot. It’s about crafting a flexible rhythm…
Portfolios often get framed as some intimidating final boss for artists. Like it’s this sacred document where everything must be polished, flawless, and ready to impress every gallery on Earth. But let’s flip that idea. What if your portfolio didn’t have to feel like a stiff job interview? What if it felt more like your favorite sketchbook, carefully curated, full of intention, and unmistakably you? This guide is here to help you do just that. We’re not just talking about uploading high-res images and calling it a day. We’re diving into…