Tag: art marketing strategy

If you’ve ever tried explaining your art practice in an email and felt it came out all wrong, you already know why a press kit matters. It’s not about being fancy or looking “professional,” it’s about helping people understand your work without making them dig for it. A good press kit isn’t something you make once you’re established, it’s something that helps you get established. It’s what makes it easier for curators, editors, or collaborators to say yes because they can actually see who you are, what you make, and where…

You ever notice how some artists seem to get seen everywhere ,  not because they’re rich or famous, but because their work somehow travels? It pops up in group shows, zines, someone’s Pinterest board, even in a random café post. And then there’s you, scrolling, wondering how your work that feels just as good, maybe even better, seems to vanish into thin air after you hit upload. Here’s the truth no one admits: being seen isn’t about being lucky, or loud, or backed by cash. It’s about being findable. And findable…

Ever scroll through your feed, see an artist you admire with thousands of followers, and think, “That’ll never be me”? But what if that following didn’t appear overnight? What if, bit by bit, step by step, those “fans” were built one morning post, one story, one comment at a time? That’s exactly how many artists go from feeling invisible to having their work noticed, shared, and even loved. The thing is, growing an online audience isn’t magic, it’s patience + consistency. It’s sharing the tiny wins: a sketch that catches someone’s…

Imagine scrolling through an art website or Instagram feed late at night. You pause when a striking painting catches your eye, but you realize you have never heard of the artist before. The colours might pull you in, the style might intrigue you, but do you instantly feel ready to buy or reach out for a collaboration? Chances are, the answer is no. Curiosity without trust often fades as quickly as it appears. For most people, the leap from interest to action requires reassurance, and that reassurance is rooted in trust.…