Tag: art marketing strategy

Ever scroll through your feed, see an artist you admire with thousands of followers, and think, “That’ll never be me”? But what if that following didn’t appear overnight? What if, bit by bit, step by step, those “fans” were built one morning post, one story, one comment at a time? That’s exactly how many artists go from feeling invisible to having their work noticed, shared, and even loved. The thing is, growing an online audience isn’t magic, it’s patience + consistency. It’s sharing the tiny wins: a sketch that catches someone’s…

Imagine scrolling through an art website or Instagram feed late at night. You pause when a striking painting catches your eye, but you realize you have never heard of the artist before. The colours might pull you in, the style might intrigue you, but do you instantly feel ready to buy or reach out for a collaboration? Chances are, the answer is no. Curiosity without trust often fades as quickly as it appears. For most people, the leap from interest to action requires reassurance, and that reassurance is rooted in trust.…