Tag: art marketing tips

1. Why “More” Isn’t Always Better Most artists assume that the key to unlocking opportunities is having a giant, polished portfolio filled with dozens of works. But here’s the truth: quality beats quantity almost every time. A small body of work that’s intentional, cohesive, and authentic can outshine a massive gallery of random pieces. Think of it like a restaurant menu. If the chef offers fifty different dishes but only cooks five well, the diners will remember the bad ones more than the good. On the other hand, a short menu…

Why Every Portfolio Isn’t for Everyone Let’s start with a truth many artists overlook: your portfolio isn’t a one-size-fits-all situation. It’s tempting to create a single file with your favorite works and use it for every opportunity, but here’s the problem: what appeals to a gallery may not speak to a school admissions panel, and what collectors love might not be the same as what a curator is looking for. Different audiences have different needs, priorities, and expectations. Understanding who will view your portfolio can drastically change how your work is…

(A Personal Guide to Letting Others Speak for Your Art) As artists, we spend most of our time showing, not telling. We’re used to letting our brushstrokes, lines, and textures speak for us. But in a world where trust sells, and where people want to know what it’s like to work with you, letting others share their words can be just as powerful as showing your work. That’s where testimonials come in. Thoughtful feedback from buyers, curators, collaborators, or workshop attendees can turn a good portfolio into a magnetic one. The…