Tag: art marketing

At small shows, you can always spot the collectors. They move slowly, eyes lingering, heads tilting just slightly. They’re not rushing toward a sale, they’re trying to understand. They’ll glance from the painting to the artist, then back again, as if looking for a quiet match between what’s seen and what’s felt. Before they buy anything, they want to sense that the person behind the work is real, steady, and creating from somewhere honest. For women artists still finding their place, that kind of presence matters more than people realize. Collectors…

You ever notice how sometimes you spend an hour crafting the perfect Instagram post ,  picking just the right filter, writing a caption that feels casual but deep, tagging every possible account ,  and then… 74 likes. No new inquiries. No new collectors. Just a few fire emojis from other artists who also know the grind. It’s not that your art isn’t strong. It’s that the platform isn’t designed to hold it. Instagram is built to keep people scrolling, not stopping. And your work? It deserves a place where people actually…

Someone asks, “Where can I see your work?” and your stomach does that little drop. You’ve got the art, sure. You’ve got the passion. But the link? That part’s fuzzy. Maybe it’s buried in your notes app, or worse, still “in progress.” Don’t worry, you’re not the only one quietly avoiding that question. Every artist hits this point, where the studio feels solid, but the online world feels like a maze. Here’s the truth no one really says out loud: a good portfolio isn’t about fancy. It’s about found. It’s about…

Have you noticed how your phone feels like a little art gallery now? Every few weeks there’s a new app, a fun filter, or some online space where people are showing and making art in ways that didn’t even exist a few years ago. The way artists share their work is changing fast, and it’s not just about posting on Instagram anymore, it’s opening up whole new ways of being seen. Take Wplace, for example. It’s this giant online canvas where people from all over the world add their own doodles,…

Ever scroll through your feed, see an artist you admire with thousands of followers, and think, “That’ll never be me”? But what if that following didn’t appear overnight? What if, bit by bit, step by step, those “fans” were built one morning post, one story, one comment at a time? That’s exactly how many artists go from feeling invisible to having their work noticed, shared, and even loved. The thing is, growing an online audience isn’t magic, it’s patience + consistency. It’s sharing the tiny wins: a sketch that catches someone’s…

When you hear the phrase “artist bio,” it might sound like one of those formal, box-checking tasks that galleries or websites make you submit. But in reality, your bio is often the very first doorway through which people encounter your art. Before someone dives into your portfolio or takes the time to stand in front of your work, they usually glance at the words you’ve written about yourself. This small paragraph can either intrigue them or make them scroll past. That is why treating it as an afterthought sells your work…

Most artists don’t wake up thinking about keywords or algorithms. You probably care more about color palettes than meta tags. But here’s the truth: your online portfolio is like a gallery sitting on a quiet street. If no one knows it’s there, your brilliant work might never get noticed. Search engine optimization, or SEO, is how you put up bright signs pointing people in your direction. Without it, collectors, curators, or even casual art lovers may never stumble across your work, no matter how incredible it is. Think about it this…

When someone opens your portfolio, you want them to instantly sense your vision ,  like they’ve just stepped into your creative world. Cohesion is what makes that happen. It’s the invisible thread that gives your collection purpose and connection. This doesn’t mean every piece should look the same, but they should feel like they’re part of the same family. Imagine your work speaking the same language, each piece adding to the conversation instead of shouting over one another. Without cohesion, even your most skillful pieces can seem scattered, leaving viewers unsure…

Curation is not just about what you show. It’s equally about what you choose to leave out. Whether you’re an emerging artist building your first portfolio, a mid-career creative planning a solo exhibition, or a curator selecting work for a group show, the decisions you make shape how people experience your art. And guess what? Those decisions aren’t just logistical. They’re emotional. They’re strategic. They’re everything. In a world where attention is short and first impressions are long-lasting, curating with intention is one of the most powerful tools an artist can…

Why It’s Time to Show the Messy Middle We all love the final piece, the polished canvas, the perfectly lit photograph, the sculpture that stands proud and complete. But what about the versions before that? The smudged pages, the failed attempts, the half-formed ideas that eventually led you there? Most artists hide those moments. But here’s the thing: they’re gold.  Audiences are no longer content with just the result. They want to know the story behind it, the hands that shaped it, and the journey it took to arrive. Including works…