You know that feeling when you split a bill with friends and somehow end up paying way more than what you ordered? That’s how a lot of artists feel when they first see a gallery’s commission rate. Fifty percent , sometimes more , can sound like daylight robbery when you’re the one who spent months creating the work. But that number isn’t random, and understanding where it comes from changes everything about how you approach it. Gallery commissions are less about greed and more about systems. Rent, staff, marketing, shipping, openings…
If you’ve ever wondered why some artists’ prices seem to rise steadily while others stay flat, it usually comes down to one unglamorous but powerful thing: consistency. Not just in how often they create, but in how they show up, communicate, and build trust with their audience. Consistency doesn’t make headlines, but it’s the backbone of every sustainable art career. Collectors, curators, and even followers learn what to expect from consistent artists. Their work carries a rhythm, a visual or emotional through-line that says, you can rely on me to show…
At small shows, you can always spot the collectors. They move slowly, eyes lingering, heads tilting just slightly. They’re not rushing toward a sale, they’re trying to understand. They’ll glance from the painting to the artist, then back again, as if looking for a quiet match between what’s seen and what’s felt. Before they buy anything, they want to sense that the person behind the work is real, steady, and creating from somewhere honest. For women artists still finding their place, that kind of presence matters more than people realize. Collectors…
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