Portfolios don’t speak the same language for everyone. What grabs a curator’s attention might barely register with a collector, and galleries are often looking for something entirely different. Treating every audience the same usually means your work doesn’t land as well as it could, and opportunities slip through the cracks. Different people notice different things. Collectors want to see growth, potential, and whether your work could become a meaningful addition to their collection. Curators are scanning for cohesion, concept, and whether your pieces fit into a larger conversation. Galleries are sizing…
1. Why You Don’t Need to Show Everything Let’s start with a truth that trips up so many artists: more is not always better. When you’re putting together a portfolio, the instinct is to throw in everything, thinking, “The more they see, the more impressed they’ll be.” But here’s the kicker, a bloated portfolio can overwhelm jurors and dilute your strongest work. Every piece should earn its spot, not just fill space. Think of your portfolio as a conversation with a friend. You wouldn’t talk non-stop without letting them digest your ideas,…
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