Tag: art sales strategy

Imagine scrolling through an art website or Instagram feed late at night. You pause when a striking painting catches your eye, but you realize you have never heard of the artist before. The colours might pull you in, the style might intrigue you, but do you instantly feel ready to buy or reach out for a collaboration? Chances are, the answer is no. Curiosity without trust often fades as quickly as it appears. For most people, the leap from interest to action requires reassurance, and that reassurance is rooted in trust.…

Let’s Talk About That “C” Word Every Artist Hears You know that word you keep seeing pop up in artist tips and portfolio checklists? Yep, it’s “consistency.” And honestly, it sounds so dull on the surface. Like something you’d associate with a gym schedule or a skincare routine. But here’s the secret: consistency in your art portfolio isn’t about repetition or locking yourself into one style forever. It’s about telling a cohesive story that makes curators, collectors, and collaborators pause. If you’ve ever scrolled through your own work and felt like…