You know that feeling when you split a bill with friends and somehow end up paying way more than what you ordered? That’s how a lot of artists feel when they first see a gallery’s commission rate. Fifty percent , sometimes more , can sound like daylight robbery when you’re the one who spent months creating the work. But that number isn’t random, and understanding where it comes from changes everything about how you approach it. Gallery commissions are less about greed and more about systems. Rent, staff, marketing, shipping, openings…
They say the smartest artists don’t just apply, they study. And not in an academic sense, but in a deeply practical one. They look at who’s behind the decisions before they ever hit submit. That single habit can turn what feels like a guessing game into a strategy that actually works. Most artists treat applications like sealed envelopes , send, wait, hope. But if you’ve ever wondered why some artists seem to get shortlisted again and again, it’s rarely luck. They’re reading between the lines. They notice who’s on the jury,…
When you hear the phrase “artist bio,” it might sound like one of those formal, box-checking tasks that galleries or websites make you submit. But in reality, your bio is often the very first doorway through which people encounter your art. Before someone dives into your portfolio or takes the time to stand in front of your work, they usually glance at the words you’ve written about yourself. This small paragraph can either intrigue them or make them scroll past. That is why treating it as an afterthought sells your work…
Think about the last time you flipped through someone’s art portfolio online. Did you quickly scroll through the images and then move on? That’s exactly what happens to most portfolios today. A flat set of images is fine, but in a world where we’re constantly consuming video and dynamic media, static photos often fall short. They don’t capture the story, the energy, or the magic behind the work. If you’ve ever thought, “My art looks so much better in person,” you already know the frustration. Photographs can’t always show texture, scale,…
When you think about gallery representation, it often feels like a far-off dream: openings, collectors, exhibitions, but how do you get there? The secret is a portfolio that functions as more than images, it’s your ambassador, your visual resume, and your invitation. Artists across the community share that representation often hinges on what they present before they walk into a gallery. A truly thoughtful portfolio signals clarity, reliability, and readiness. It shows you can think beyond creating work, you can present it professionally and strategically. This article translates first-hand artist experiences…
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