Tag: artist marketing tips

Consistency vs variety: Why the Balance Matters Every artist eventually hits a creative fork in the road: should your portfolio show off your range or lean into a single, focused aesthetic? It’s the classic consistency versus variety debate. Both have their merits and pitfalls. But if you’re building a portfolio that gets noticed, you can’t just choose one blindly. You need a strategy that aligns with your goals, your style, and, most importantly, your story as an artist. A consistent portfolio communicates professionalism. It shows that you’ve honed a voice and…

Start With a Clean Slate If you’ve been an artist for any length of time, you probably have hundreds of works scattered across sketchbooks, folders, and hard drives. The temptation to cram everything you’ve ever made into your portfolio is real. But that urge can backfire quickly. Before you even begin selecting, take a deep breath and start with a clean slate. Literally. Open a new folder and only add pieces that you feel excited about today. Not yesterday. Not five years ago. Today. Doing this helps you break away from…

There’s something about writing your accomplishments down that can feel… weird.Especially as an artist, where we often let our work speak for itself and hope someone notices. But here’s the truth: your awards, recognitions, and milestones? They deserve to be noticed. Loudly, warmly, and proudly. Because each of those shiny moments marks a step in your creative journey, a moment where the world said, “Hey, we see you.” And that? That’s worth sharing. Now, I’m not saying you need to become a walking résumé (please don’t). But there’s a beautiful, thoughtful…