Tag: artist representation
They say not every door is meant to be knocked on, and that’s especially true in the art world. The gallery system can look like a ladder, but it’s more like a network of rooms , each with its own energy, audience, and expectations. Knowing which one to step into at your current stage isn’t just strategy, it’s self-awareness. Many artists waste years chasing galleries that don’t align with where they are yet. They send portfolios to top-tier spaces that only work with established names, or they settle for venues that…
Portfolios don’t speak the same language for everyone. What grabs a curator’s attention might barely register with a collector, and galleries are often looking for something entirely different. Treating every audience the same usually means your work doesn’t land as well as it could, and opportunities slip through the cracks. Different people notice different things. Collectors want to see growth, potential, and whether your work could become a meaningful addition to their collection. Curators are scanning for cohesion, concept, and whether your pieces fit into a larger conversation. Galleries are sizing…
You know that feeling when you split a bill with friends and somehow end up paying way more than what you ordered? That’s how a lot of artists feel when they first see a gallery’s commission rate. Fifty percent , sometimes more , can sound like daylight robbery when you’re the one who spent months creating the work. But that number isn’t random, and understanding where it comes from changes everything about how you approach it. Gallery commissions are less about greed and more about systems. Rent, staff, marketing, shipping, openings…
At small shows, you can always spot the collectors. They move slowly, eyes lingering, heads tilting just slightly. They’re not rushing toward a sale, they’re trying to understand. They’ll glance from the painting to the artist, then back again, as if looking for a quiet match between what’s seen and what’s felt. Before they buy anything, they want to sense that the person behind the work is real, steady, and creating from somewhere honest. For women artists still finding their place, that kind of presence matters more than people realize. Collectors…
Your Portfolio Isn’t Just for One Kind of Viewer Your art portfolio is more than a digital flipbook of pretty things. It’s your handshake, your voice, your invitation into a world only you can build. But here’s the curveball, every person who stumbles across your work sees it with different eyes. A gallery owner might zero in on technique, a buyer might search for connection, and a fellow artist might look for experimentation. How do you cater to all these minds without losing your own artistic soul? That’s the tricky part.…