If you’ve ever tried explaining your art practice in an email and felt it came out all wrong, you already know why a press kit matters. It’s not about being fancy or looking “professional,” it’s about helping people understand your work without making them dig for it. A good press kit isn’t something you make once you’re established, it’s something that helps you get established. It’s what makes it easier for curators, editors, or collaborators to say yes because they can actually see who you are, what you make, and where…
An online portfolio is not supposed to be a museum archive, it’s more like a living room that you keep redecorating. Too many artists treat their portfolios like a one-time project. They upload work once, check the box, and then let it gather digital dust. The problem with that is simple: people who find you online often assume what they see is the best and most recent version of your practice. If your latest piece is from three years ago, what does that say? It signals that you’re either inactive, not…
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