Tag: authentic art marketing

Picture this: two identical paintings on the wall, but one is marked “open edition” and the other “limited edition of 10.” Which one do you think collectors will gravitate toward? You guessed it, the one that feels rarer. Exclusivity makes people lean in. It tells them, “If you don’t grab this now, it might be gone forever.” And in the art world, that’s a powerful pull. Collectors love knowing they own something that not everyone else can get. It becomes part of the story they tell when friends see it hanging…

Imagine scrolling through an art website or Instagram feed late at night. You pause when a striking painting catches your eye, but you realize you have never heard of the artist before. The colours might pull you in, the style might intrigue you, but do you instantly feel ready to buy or reach out for a collaboration? Chances are, the answer is no. Curiosity without trust often fades as quickly as it appears. For most people, the leap from interest to action requires reassurance, and that reassurance is rooted in trust.…

If you’ve ever felt overwhelmed by the idea of posting on social media, you’re not alone. Many artists see it as a separate, exhausting task, when in reality, it can be thought of as an extension of your studio. Just like you hang a finished painting on your studio wall before deciding whether it belongs in a gallery, social media allows you to test how a piece resonates with people in real time. When you shift your mindset and view platforms as another wall in your studio, it feels less like…