Tag: building an artist brand

You’ve got a portfolio that looks amazing, every piece tells a story, every image has personality, but here’s the thing: views alone won’t pay the bills. Scrolling through your work, seeing a few likes or hearts, maybe even getting the occasional compliment, feels good, but if those clicks aren’t turning into commissions, sales, or meaningful opportunities, all that time, energy, and heart you poured into creating those pieces is just… hanging out online. And let’s be honest, seeing a stunning piece of yours admired but not purchased can feel frustrating. Monetizing…

1. Why “More” Isn’t Always Better Most artists assume that the key to unlocking opportunities is having a giant, polished portfolio filled with dozens of works. But here’s the truth: quality beats quantity almost every time. A small body of work that’s intentional, cohesive, and authentic can outshine a massive gallery of random pieces. Think of it like a restaurant menu. If the chef offers fifty different dishes but only cooks five well, the diners will remember the bad ones more than the good. On the other hand, a short menu…