Tag: building collector interest

Every artist dreams of having a single, perfect portfolio that impresses everyone. But here’s the catch: what speaks to a gallery curator doesn’t always connect with a private collector, and what wins over a client commissioning work might bore someone browsing for investment. Each audience views your portfolio through a different lens, and pretending that one version works everywhere is like wearing hiking boots to a black-tie event. Practical, yes, but not the impression you want to leave. Consider this: a gallery seeks depth, consistency, and a clear trajectory in your…

1. Why Static Isn’t Enough Anymore There was a time when  an online portfolio was a digital gallery, clean, clickable, and often as static as a printed brochure. But today, with more artists vying for attention and collectors, curators, and collaborators browsing from phones and tablets, that passive layout just doesn’t cut it. Interactive portfolios give your audience something to do, not just something to look at. And when people interact, they remember. It’s not about flashy tech but building experiences. Think of it like stepping into a well-designed studio versus…