Digital engagement isn’t just a nice-to-have anymore. By 2025, it’s become part of the way galleries function daily. Collectors no longer simply rely on seeing work in person; their first encounter can often be online. This means galleries have to think carefully about how every post, image, or event communicates the quality and personality of the work. It’s not about replacing exhibitions, it’s about complementing them. Galleries are building online spaces that feel curated, intentional, and connected to the physical experience. Collectors now expect seamless transitions between digital and in-person touchpoints,…
Change is the only constant, even in the art world, where trends can appear overnight and fade just as quickly. What felt groundbreaking last year can suddenly seem outdated, while what feels fresh today might be tomorrow’s standard. As we approach 2026, the art market is quietly but significantly evolving, and the shifts taking place are already affecting the way artists present and sell their work, collectors make purchasing decisions, and audiences experience creativity. This is not some vague prediction for the future, it is a reality you can already see…
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