Tag: creative business strategy

You can’t fix what you don’t measure. It’s one of those unglamorous truths of being a working artist ,  the creative part might keep you inspired, but the numbers keep you afloat. Every sketch, sale, or submission eventually ties back to how you manage what comes in and what goes out. Yet most artists push this side of their practice to the very end of the to-do list, right next to updating their portfolio and replying to overdue emails. An annual audit isn’t just a finance exercise, it’s a form of…

You’ve just opened your inbox to find that message every artist secretly hopes for. A brand wants to collaborate. Maybe it’s a local clothing label that loves your paintings, or a lifestyle company that wants your designs on their next campaign. Your heart skips a beat, your mind races ahead to all the visibility, the validation, maybe even the paycheck. But somewhere between the excitement and the reply button, a quiet question starts to creep in ,  what exactly am I agreeing to? For most artists, brand collaborations sound like the…