Tag: marketing for artists

Imagine scrolling through an art website or Instagram feed late at night. You pause when a striking painting catches your eye, but you realize you have never heard of the artist before. The colours might pull you in, the style might intrigue you, but do you instantly feel ready to buy or reach out for a collaboration? Chances are, the answer is no. Curiosity without trust often fades as quickly as it appears. For most people, the leap from interest to action requires reassurance, and that reassurance is rooted in trust.…

Every artist dreams of having a single, perfect portfolio that impresses everyone. But here’s the catch: what speaks to a gallery curator doesn’t always connect with a private collector, and what wins over a client commissioning work might bore someone browsing for investment. Each audience views your portfolio through a different lens, and pretending that one version works everywhere is like wearing hiking boots to a black-tie event. Practical, yes, but not the impression you want to leave. Consider this: a gallery seeks depth, consistency, and a clear trajectory in your…