Tag: personal branding for artists
Have you ever noticed how you can look at a piece of art, like it, and then suddenly love it once you hear the story behind it? It’s a bit like seeing a necklace in a shop window that looks nice, then finding out it was handmade by someone’s grandmother , suddenly the emotions hit harder. That simple backstory shifts the way you see it, and it’s no longer just an object, it’s a memory, a piece of someone’s life, and it feels more valuable instantly. That’s exactly what happens with…
So here’s the thing: starting an art career as a woman comes with a whole manual of unspoken rules that no one bothers to hand you. Professors might talk about composition and critiques, but they rarely cover what to do when a gallery offers you “exposure” instead of a paycheck, or when you realise your male peers are charging double for work that’s the same size as yours. It’s not that women artists aren’t talented or driven; it’s that the system comes with invisible speed bumps you only notice once you’ve…
If you’ve ever wondered why some artists seem to be everywhere while others quietly fade into the background, the answer often lies in branding. Talent is crucial, yes, but visibility and identity make the difference between being remembered or overlooked. Personal branding is not about turning yourself into a logo or copying what everyone else is doing, it’s about clarifying your story so people instantly connect with you and your work. Think about how many artists you scroll past on Instagram in a single day. What makes you stop on one…
Every artist, whether a painter, photographer, or digital creator, eventually hears the same advice: “You need a signature style.” At first, this can sound like both a blessing and a curse. On one hand, a recognizable style makes it easier for people to remember your work. On the other, it can feel like you are being told to lock yourself into one box forever. It’s no wonder so many artists wrestle with this idea Think about some of the world’s most famous artists. Van Gogh’s swirling brushstrokes are unmistakable, and Yayoi…
Why Your Portfolio Intro is Kind of a Big Deal Think of your portfolio introduction as your front door. Before anyone browses your work, they meet your words. And those words can either invite someone to step inside or make them scroll right past. Whether you’re an emerging artist or simply updating your online presence, your introduction isn’t just filler. It’s your first impression, your handshake, your hello-I’m-here moment. It frames your work with intention and gives your viewer a soft place to land before they dive into the visuals. Writing…
Portfolios often get framed as some intimidating final boss for artists. Like it’s this sacred document where everything must be polished, flawless, and ready to impress every gallery on Earth. But let’s flip that idea. What if your portfolio didn’t have to feel like a stiff job interview? What if it felt more like your favorite sketchbook, carefully curated, full of intention, and unmistakably you? This guide is here to help you do just that. We’re not just talking about uploading high-res images and calling it a day. We’re diving into…