Why Every Portfolio Isn’t for Everyone Let’s start with a truth many artists overlook: your portfolio isn’t a one-size-fits-all situation. It’s tempting to create a single file with your favorite works and use it for every opportunity, but here’s the problem: what appeals to a gallery may not speak to a school admissions panel, and what collectors love might not be the same as what a curator is looking for. Different audiences have different needs, priorities, and expectations. Understanding who will view your portfolio can drastically change how your work is…
Let’s Be Honest, Talent Alone Doesn’t Get You Hired You can be the most wildly gifted illustrator, designer, or mixed-media genius around, but without a portfolio? You’re a mystery no one’s willing to gamble on. Potential clients want proof. They want to see what you’ve done, how you think, and whether your creative rhythm matches theirs. A portfolio takes your talent from invisible to undeniable. Think of your portfolio like a passport. Without it, you can’t enter the world of paid creative work. Clients, agencies, and collaborators use it to gauge…
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