An online portfolio is not supposed to be a museum archive, it’s more like a living room that you keep redecorating. Too many artists treat their portfolios like a one-time project. They upload work once, check the box, and then let it gather digital dust. The problem with that is simple: people who find you online often assume what they see is the best and most recent version of your practice. If your latest piece is from three years ago, what does that say? It signals that you’re either inactive, not…
When most artists sit down to update their portfolio, the images take center stage. The paintings, sculptures, or digital works naturally shine brightest, so the text is often treated like an afterthought. But here’s the thing: the words you choose to sit alongside your visuals can either pull people in or quietly push them away. Think about the last time you visited an artist’s page online. Did the words feel like they matched the energy of the work? Or did you skim because they sounded stiff or overly formal? Those little…
How many times have you been told, “You need a website to look professional”? Probably more times than you can count. And sure, that advice made sense ten years ago when having a website was the only way to show up online. But let’s pause for a second. Do you really need to spend endless hours (and dollars) trying to make your site look perfect when there are artist-focused platforms already doing the heavy lifting for you? Think about it. A website is like owning a house. Sounds glamorous, right? But…
Consistency vs variety: Why the Balance Matters Every artist eventually hits a creative fork in the road: should your portfolio show off your range or lean into a single, focused aesthetic? It’s the classic consistency versus variety debate. Both have their merits and pitfalls. But if you’re building a portfolio that gets noticed, you can’t just choose one blindly. You need a strategy that aligns with your goals, your style, and, most importantly, your story as an artist. A consistent portfolio communicates professionalism. It shows that you’ve honed a voice and…
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