Tag: portfolio strategy for artists

“Don’t judge a book by its cover” couldn’t be more true when it comes to open calls. On paper, they seem simple: submit your work, wait, maybe get picked. But if you’ve tried it, you already know it’s never that easy. Each call has little hidden rules, unspoken expectations, and tiny hints that can make the difference between getting noticed and getting lost in the pile. Here’s the thing, reading between the lines is what separates the submissions that feel random from the ones that actually hit the mark. You have…

Every artist dreams of having a single, perfect portfolio that impresses everyone. But here’s the catch: what speaks to a gallery curator doesn’t always connect with a private collector, and what wins over a client commissioning work might bore someone browsing for investment. Each audience views your portfolio through a different lens, and pretending that one version works everywhere is like wearing hiking boots to a black-tie event. Practical, yes, but not the impression you want to leave. Consider this: a gallery seeks depth, consistency, and a clear trajectory in your…