Curation is not just about what you show. It’s equally about what you choose to leave out. Whether you’re an emerging artist building your first portfolio, a mid-career creative planning a solo exhibition, or a curator selecting work for a group show, the decisions you make shape how people experience your art. And guess what? Those decisions aren’t just logistical. They’re emotional. They’re strategic. They’re everything. In a world where attention is short and first impressions are long-lasting, curating with intention is one of the most powerful tools an artist can…
Why Every Portfolio Isn’t for Everyone Let’s start with a truth many artists overlook: your portfolio isn’t a one-size-fits-all situation. It’s tempting to create a single file with your favorite works and use it for every opportunity, but here’s the problem: what appeals to a gallery may not speak to a school admissions panel, and what collectors love might not be the same as what a curator is looking for. Different audiences have different needs, priorities, and expectations. Understanding who will view your portfolio can drastically change how your work is…
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