Tag: selling art online

Sep 11
What I Wish I Knew Before Starting My Art Career as a Woman

So here’s the thing: starting an art career as a woman comes with a whole manual of unspoken rules that no one bothers to hand you. Professors might talk about composition and critiques, but they rarely cover what to do when a gallery offers you “exposure” instead of a paycheck, or when you realise your male peers are charging double for work that’s the same size as yours. It’s not that women artists aren’t talented or driven; it’s that the system comes with invisible speed bumps you only notice once you’ve…

Sep 05
What Collectors, Galleries, and Clients Actually Want to See

Every artist dreams of having a single, perfect portfolio that impresses everyone. But here’s the catch: what speaks to a gallery curator doesn’t always connect with a private collector, and what wins over a client commissioning work might bore someone browsing for investment. Each audience views your portfolio through a different lens, and pretending that one version works everywhere is like wearing hiking boots to a black-tie event. Practical, yes, but not the impression you want to leave. Consider this: a gallery seeks depth, consistency, and a clear trajectory in your…

Jul 31
How Create a Portfolio That Speaks to All Your Audiences

Your Portfolio Isn’t Just for One Kind of Viewer Your art portfolio is more than a digital flipbook of pretty things. It’s your handshake, your voice, your invitation into a world only you can build. But here’s the curveball, every person who stumbles across your work sees it with different eyes. A gallery owner might zero in on technique, a buyer might search for connection, and a fellow artist might look for experimentation. How do you cater to all these minds without losing your own artistic soul? That’s the tricky part.…

Jul 28
Why Consistency is Key for a Successful Art Portfolio

Let’s Talk About That “C” Word Every Artist Hears You know that word you keep seeing pop up in artist tips and portfolio checklists? Yep, it’s “consistency.” And honestly, it sounds so dull on the surface. Like something you’d associate with a gym schedule or a skincare routine. But here’s the secret: consistency in your art portfolio isn’t about repetition or locking yourself into one style forever. It’s about telling a cohesive story that makes curators, collectors, and collaborators pause. If you’ve ever scrolled through your own work and felt like…

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