Tag: storytelling for artists

If you’ve ever wondered why some artists seem to be everywhere while others quietly fade into the background, the answer often lies in branding. Talent is crucial, yes, but visibility and identity make the difference between being remembered or overlooked. Personal branding is not about turning yourself into a logo or copying what everyone else is doing, it’s about clarifying your story so people instantly connect with you and your work. Think about how many artists you scroll past on Instagram in a single day. What makes you stop on one…

1. Why Static Isn’t Enough Anymore There was a time when  an online portfolio was a digital gallery, clean, clickable, and often as static as a printed brochure. But today, with more artists vying for attention and collectors, curators, and collaborators browsing from phones and tablets, that passive layout just doesn’t cut it. Interactive portfolios give your audience something to do, not just something to look at. And when people interact, they remember. It’s not about flashy tech but building experiences. Think of it like stepping into a well-designed studio versus…

Juliet Faldin, Ana Violeta Horta, and Rogui Martínez Oñate share how they found their way through creative uncertainty, life changes, and bold choices. These artists show that making art is about more than talent—it’s about courage, care, and showing up anyway.

Let’s Talk About Your Story (It’s Way More Interesting Than You Think) Your portfolio isn’t just a place to stash your best work, it’s a personal archive of your growth, your heartbreaks, and your creative breakthroughs. It’s where you get to say, “Here’s how I became who I am as an artist.” And people want that. They don’t just want to see your paintings or sculptures, they want to feel your evolution through them. Don’t worry about sounding polished. Instead, tap into the moments that made you fall in love with…