Tag: visual artist marketing

1. Why Static Isn’t Enough Anymore There was a time when  an online portfolio was a digital gallery, clean, clickable, and often as static as a printed brochure. But today, with more artists vying for attention and collectors, curators, and collaborators browsing from phones and tablets, that passive layout just doesn’t cut it. Interactive portfolios give your audience something to do, not just something to look at. And when people interact, they remember. It’s not about flashy tech but building experiences. Think of it like stepping into a well-designed studio versus…

SEO and Art Don’t Have to Be Opposites Let’s be honest: SEO sounds like something techy people in glasses whisper about in data meetings. As artists, our world revolves around color palettes, texture, expression, and emotion, not keyword density and alt text. But here’s the thing: yourl online portfolio deserves to be seen, and search engines are the main road people take to discover art today. Making your artist portfolio SEO friendly doesn’t mean turning into a robot or sacrificing creativity. It’s about tweaking a few behind-the-scenes details so your site…