Tag: visual identity

When someone opens your portfolio, you want them to instantly sense your vision ,  like they’ve just stepped into your creative world. Cohesion is what makes that happen. It’s the invisible thread that gives your collection purpose and connection. This doesn’t mean every piece should look the same, but they should feel like they’re part of the same family. Imagine your work speaking the same language, each piece adding to the conversation instead of shouting over one another. Without cohesion, even your most skillful pieces can seem scattered, leaving viewers unsure…

1. Your Portfolio is a Not a Scrapbook Let’s challenge a big idea: that your portfolio must tell your growth story. What if instead, your portfolio is about clarity, not chronology? In today’s saturated creative world, your audience isn’t looking for your origin story; they’re looking for a clear, bold window into your current identity as an artist. Growth is messy, non-linear, and often deeply personal , and that’s beautiful. But when someone’s browsing your portfolio, they have limited time. They’re seeking cohesion, not a diary. Your job isn’t to take…

We’re All Browsing on Our Phones Whether we’re curled up on the couch, waiting in line at the grocery store, or sneakily checking our phones in meetings, mobile browsing has taken over. Your future client, gallery owner, or fellow artist is probably discovering your work while scrolling between emails or during their commute. If your portfolio isn’t mobile-optimized, you’re missing the moment when curiosity turns into connection. A sleek website that looks incredible on a desktop but falls apart on a phone is like a beautifully painted canvas crammed into a…