Visibility sounds like the dream, right? You picture your art being seen, shared, maybe even sold. But in the real world, “being visible” is not as simple as getting likes on a post or landing a single feature. Visibility is layered, tricky, and often misunderstood. Many artists chase numbers, not realizing that not all visibility moves their career forward. Some exposure brings genuine growth, while other kinds just burn time and energy with little return. What visibility really means is alignment, not volume. It’s the difference between being seen by thousands…
If you’ve ever wondered why some artists seem to be everywhere while others quietly fade into the background, the answer often lies in branding. Talent is crucial, yes, but visibility and identity make the difference between being remembered or overlooked. Personal branding is not about turning yourself into a logo or copying what everyone else is doing, it’s about clarifying your story so people instantly connect with you and your work. Think about how many artists you scroll past on Instagram in a single day. What makes you stop on one…
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