Category: Blog

So here’s the thing: starting an art career as a woman comes with a whole manual of unspoken rules that no one bothers to hand you. Professors might talk about composition and critiques, but they rarely cover what to do when a gallery offers you “exposure” instead of a paycheck, or when you realise your male peers are charging double for work that’s the same size as yours. It’s not that women artists aren’t talented or driven; it’s that the system comes with invisible speed bumps you only notice once you’ve…

Many artists assume that galleries want the biggest, boldest, or trendiest works, but the truth is that every gallery has its own unique personality. Some lean toward minimalism, others toward politically charged statements, and still others toward textured, abstract works. Without doing the research, sending your portfolio can feel like tossing a dart in the dark. Galleries are not just spaces to hang art, they’re curated experiences with specific audiences in mind. The art that thrives there resonates with that audience. If you want your work to be considered, you need…

A few years ago the idea of a “virtual exhibition” might have sounded like a temporary substitute for the real thing. Something people did when they couldn’t gather in person. But times have changed, and digital shows are no longer the backup plan ,  they’ve become an essential part of how the art world connects globally. Curators are leaning into them, collectors are browsing them, and artists who know how to present themselves online are getting noticed faster. Think about it: in a physical exhibition, location limits who can walk in.…

Picture this: two identical paintings on the wall, but one is marked “open edition” and the other “limited edition of 10.” Which one do you think collectors will gravitate toward? You guessed it, the one that feels rarer. Exclusivity makes people lean in. It tells them, “If you don’t grab this now, it might be gone forever.” And in the art world, that’s a powerful pull. Collectors love knowing they own something that not everyone else can get. It becomes part of the story they tell when friends see it hanging…

Imagine scrolling through an art website or Instagram feed late at night. You pause when a striking painting catches your eye, but you realize you have never heard of the artist before. The colours might pull you in, the style might intrigue you, but do you instantly feel ready to buy or reach out for a collaboration? Chances are, the answer is no. Curiosity without trust often fades as quickly as it appears. For most people, the leap from interest to action requires reassurance, and that reassurance is rooted in trust.…

Come on, you already know you’re good at what you do. The sketches, the paintings, the digital designs ,  they all prove you’ve got the skills. But when a commission client scrolls through your portfolio, do they see just “art” or do they see possibility? That’s the real test. Your portfolio isn’t just a scrapbook of what you’ve done, it’s a carefully packed suitcase you’re handing to potential clients, showing them what you can bring to their table. Think about the last time you ordered food from a restaurant you hadn’t…

Every artist dreams of having a single, perfect portfolio that impresses everyone. But here’s the catch: what speaks to a gallery curator doesn’t always connect with a private collector, and what wins over a client commissioning work might bore someone browsing for investment. Each audience views your portfolio through a different lens, and pretending that one version works everywhere is like wearing hiking boots to a black-tie event. Practical, yes, but not the impression you want to leave. Consider this: a gallery seeks depth, consistency, and a clear trajectory in your…

If you’ve ever wondered why some artists seem to be everywhere while others quietly fade into the background, the answer often lies in branding. Talent is crucial, yes, but visibility and identity make the difference between being remembered or overlooked. Personal branding is not about turning yourself into a logo or copying what everyone else is doing, it’s about clarifying your story so people instantly connect with you and your work. Think about how many artists you scroll past on Instagram in a single day. What makes you stop on one…

Every artist has had that moment where someone casually asks, “So, what do you do?” and panic sets in. You want to explain your practice, your inspirations, and your medium, but the words stumble out in a jumble that doesn’t quite capture the magic of your work. That is why the elevator pitch matters. It is not about shrinking your art into something tiny, it is about creating a bridge between your world and theirs. Think about the last time you met someone at an opening or networking event. Chances are,…

Every artist, whether a painter, photographer, or digital creator, eventually hears the same advice: “You need a signature style.” At first, this can sound like both a blessing and a curse. On one hand, a recognizable style makes it easier for people to remember your work. On the other, it can feel like you are being told to lock yourself into one box forever. It’s no wonder so many artists wrestle with this idea Think about some of the world’s most famous artists. Van Gogh’s swirling brushstrokes are unmistakable, and Yayoi…